your already too busy personnel. In the long run it might save you a lot of money to pay a little extra for the postcard company to take the entire process off your hands from design and print through to mailing. How to get going with postcards. So, assuming postcards are the way to go, where do you start? A. Find a postcard company to help you. This company must: 1. SPECIALIZE IN POSTCARDS, not just do postcards among other printing jobs. You will get better service and a better product. It will cost much less because they are printing your postcard along with many other customersÆ postcards and can ôgang printö them which means they print many different postcards on one large sheet of card and itÆs only one press run. 2. Have some MARKETING KNOWLEDGE AND EXPERIENCE. They should be able to advise you on mailing lists, design, quantities and so on. The better ones offer a full range of services from advice through design, assistance with photography, printing and mailing. 3. Postcards they produce should be UV COATED (laminated), FULL COLOR, 4 1/4ö x 6ö so you get the biggest size card you can for the lowest mail rate and they really look good. The UV coating is essential for a very high gloss finish that really makes the postcard stand out and attract attention. 4. Above all you need to know that you are going to get RESULTS. Percentage of response is not the real measure of success as this varies from industry to industry and area to area. What you want to determine is return on investment. If you spend $2,500 all inclusive to send out a 10,000 postcard mailing and get 200 calls as a result, and convert even 10 of those into mortgage purchases, then the mailing was a terrific investment. So you need to look at the big picture and check for results in terms of return on investment. When choosing a postcard company to handle your mailing, itÆs a good idea to get some names and phone numbers of their customers and call them up to get some first hand information on how good the company is: do they deliver good service and value for money? Once you have found the right provider (it doesnÆt have to be local û the better ones work on a national basis and do business with companies all over the USA) get their advice on producing the postcard. They will help you with all the steps. B. Decide whether you want them to handle the mailing for you (see section above on outsourcing). C. Decide whether you are going to mail to your existing customers or to mailing
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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