likely to: Listen to The Cheeky Girls. Marketing opportunities Rockus Maximus want to know about gigs, CD deals, beer promos, music festivals and where to find cheap Rizlas. Urbanicus Fashionista Who are they? Most likely to be female, this small bird-like creature is set to be a high-achiever. Taking care of mind and body, they are among the 26% of students who take part in some form of sport or exercise at least once a week (Mintel 2004). What are they like? Nicely-groomed, with clear, shiny skin, finished with a touch of lip-gloss in the day, but togged-up in their favorite number from the designer sales when they hit the town once a week. They like quality but are thrifty because they fear student debt. They try and budget, shopping around for interest-free credit cards to help manage their finances. Could be one of Mintel's 'planners' (2004), believing a degree will enhance their career prospects. Where can they be found? The gym, cocktail bars, the bookshop, the library, designer stores (just to get ideas) and high street fashion stores. Most likely to: Wish they could afford Stella McCartney for Adidas' designer exercise gear. Least likely to: Drink alcopops Marketing opportunities Keep Urbanicus Fashionista fully-informed about bargain flights to Thailand, innovative bank accounts, Pilates classes, organic cafes and deals on facials. Culture Vulturecalus Who are they? They are the approximate 30% of students (compared to 17% of non-students) who regularly visit art galleries and exhibitions. (Mintel, 2004) What are they like? They are lively and engaging, probably quite noisy, and love discussion and debate about the latest cultural happening. The female of the species may well be among the 15% who attend contemporary dance performances. Where can they be found? The cinema, the art gallery, the museum, the theatre or swanning around the cooler summer festivals, such as the Big Chill or Lost Vagueness. Nighttime sees them at a select club night hosted by a small up-and-coming breaks or hip hop label. Most likely to: Try to blag their way into the local art gallery's latest private viewing or urban music event. Least likely to: Do the 'big fish, little fish' dance on the podium at Ritzy's nightclub. Marketing opportunities Attract this group with two-for-one theatre tickets, art gallery memberships, museum cafe discounts and student cinema offers. Academius Geriatricus Who are they? This breed is the 10% of students that are 21+ and are more likely to
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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